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Sales Abusiness/ $14.95
Celebrate Selling the Consultative-Relationship Way
Whether you're a sales ssioncil or someone who needs to sell but
doesn't want to use hard-se tactics, here are roven, but little used, ways to
serve customers. The 80/20 rule applies to safespeople The top 20% use the
methods described in this book, The bottom use the tired features-benefits-
approach
Celebrate säing: Take your customer relationships—and sales—to the next
• • selling value
• networking for sales
• questioning and listening skills
• implementing a sales program
"Just when you think you've read it all about selling, along comes a book
like Celebrate Selling ... I predict a substantial increase in income for any
sales-minded reader Of this excellent book. "
—Jay Conrad Levinson, Guerrilla Marketing series of books
"When I invented Consultative Sellingrv, I saw it as a Whole new ball
game: new players, new rules, and a new set Of tools. Almost a third of a
century later, this has all come true. NOW Celebrate Selling helps move selling
into the next millennium.'
—Mack Harlan, Consultative Selling
"Salespeople who can't develop lasting, learning relationships will fail.
This book shows you how to focus On building relationships, instead of just
closing deals. Help your clients achieve profits and provide personalized one-
to-one service as a good listener, a selfless partner. and a trusted advisor.'
—Don Peppers, The One to One Future and Life's a Pitch
"Success is not about knowingyour customer. It's about your customers
knowing you. That's exactly where this new book can help take you. "
—Jack Trout, The New m.sitioning and The Pourer of Simplicity
"With this book on your desk, you'll
BORDERS PRICE
have a road map to the future ofprofitable
buyer and seller collaboration.
—Robert B. Cialdini,
Influence: The Psychology OJ Persuasion
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