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HOW TO WIN CUSTOMERS
is the most successful book worldwide on selling, now updated by
author Heinz Goldmann, the leading international sales and
marketing consultant. With dozens of examples of dynamic, creative
selling, it gives any salesperson, both experienced and newcomers,
the edge in an increasingly competitive market.
HOW TO WIN CUSTOMERS
is not just about selling. It is a step-by-step training course —
definitive, practical and complete — on the improvement of sales
techniques. Heinz Goldmann has trained over 400,000 people in
28 countries and personally conducts over 200 sales negotiations a
year. Out of this vast experience he has written a stimulating
and invaluable book.
HOW TO WIN CUSTOMERS
should be read by everyone concerned with sales. No one who reads it
can fail to learn from it.
Covet ghoVaph Wa
0-330-52717-8
BUSINESS
90100>
UK {6.99
9 780330 327176
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