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Going to Market: Distribution Systems for Indus...
E. Raymond Corey, Frank V. Cespedes, mfl.
Flot indbundet engelsk bog, 394 sider, nærmest nyKan sendes med GLS
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85 kr.
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Forsendelse:
Ja
Kategori:
organisation og ledelse
Bagsidetekst:
"An extremely valuable book . Going to Market should prove particularly useful to business managers who are actually responsible for managing one or more facets of a distribution system for an industrial product. The book provides many valuable insights and much practical advice." Ralph Z. Sorenson Chairman and CEO Barry Wright Corporation "Industrial executives wrestling with distribution issues will glean much useful information and insight by reading this neAv volume. Going to Market is a strong contribu- non to an important area." Philip Kotler Harold T. Martin Professor of Marketing Kellogg Graduate School of Management Northwestern University "While there are no clear right and wrong answers in designing a sales channel, this book is an excellent guide for assessing one's current situation or for designing a new channel. Distributors will find it helpful in structuring their businesses to fit the manufacturers' needs." M. Dean Pope President Atlas-Copco ISBN 0-87584-202-X 9 ooo 8087 84? 28
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Version:
Brugt:
Ja
Type:
-
Smudsomslag:
Nej
Sideantal:
394
Sprog:
Engelsk
Æselører:
-
Skrevet navn i:
Nej
Noter:
-
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