| Bagsidetekst: (Forsøgsbasis) |
"An extremely valuable book . Going to Market should
prove particularly useful to business managers who are
actually responsible for managing one or more facets of
a distribution system for an industrial product. The book
provides many valuable insights and much practical
advice."
Ralph Z. Sorenson
Chairman and CEO
Barry Wright Corporation
"Industrial executives wrestling with distribution issues
will glean much useful information and insight by reading
this neAv volume. Going to Market is a strong contribu-
non to an important area."
Philip Kotler
Harold T. Martin Professor of Marketing
Kellogg Graduate School of Management
Northwestern University
"While there are no clear right and wrong answers in
designing a sales channel, this book is an excellent guide
for assessing one's current situation or for designing a new
channel. Distributors will find it helpful in structuring
their businesses to fit the manufacturers' needs."
M. Dean Pope
President
Atlas-Copco
ISBN 0-87584-202-X
9 ooo
8087 84? 28
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