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2"The history Of sales has been one of steady progress interrupted by a
few real breakthroughs that have changed the whole direction of the pro-
fession. These breakthroughs. marked by radical new thinking and dra-
. Which brings me
matic improvements in sales results, have been rare..
to The Challenger Saie and the work of the Sales Executive Council.. , . On the
tace.of it, their research has all the initial signs that it may be game-changing..
My advice iS this: Read it, think about it, implement it. You, and your organization.
will be glad you did.'"
"The amazing thing is thai the Challenger sales rep has been hiding in plain sight
all these years. The Challenger Sale breaks the winning elements of this powerful
approach into a set of teachable skills that can take even a topsales team*o a
new level of results delivery."
"This is a must-read book for every sales professional. The authors' groundbreak-
ing research explains how the rules for selling have changed—and what to do
about it. If you don't want to be left behind, don't miss thi9innOyatiVebeOk that
provides the new formula for selling success."
"Groundbreaking, timely, and disciplined research—presented in a way that is
both intuitive and completely actionable—that has already had an impacton
our organization by creating a customer lens that enhanced our sale? recruiting,
hiring, training, and deployment-"
Chiet growth officer, ARAMARK Global Food,
Hospitality and Facility Services
"The Challenger Sale shows you how to maintain control of the complex sale.
The output of this superbly researched body of work is that you will know how
to better differentiate your organization. your offering, and yourself in the mind
of the customer."
Reckitt Benckiser Pharmaceuticals
"There is a healthy dose of constructive tension throughout this brilliant book.
Tension that will bring insight and clarity into how customers buy today and how
your sales team must sell. If you are seeking to raise the bar in your sales orga-
nization, The Challenger Sale is a must-read."
Henkel Adhesives Technologies
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