| Bagsidetekst: (Forsøgsbasis) |
PAUL ARDEN, author of the inter-
national bestseller It'S Not How
Good You Are, It's How Good You
want to Be, is a former executive
creative director at Saatchi &
Saatchi and a legend of British
advertising. He now owns a photo-
graphic gallery.
"A wonderfully designed
manifesto of no-non-
sense career advice
that can be applied to
almost every field..
Arden's book may not
cure your sanity, but
it will help you look at
the world, and your
work, in a fresh way."
—USA Today
NOT HOW
YOU ARE,
IT'S HOW GOOD
YOU TO BE.
The world's bestselling
book by PAUL ARDEN
U.S. S1395
CAN.
59.50
1-59184-121-6 z
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