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-isa textbook
Sales _L Communication —Personal, Social and International
to be CifectiVe and result:oiiéntéd sÅiésperSOn. It covers all of
the important aspects of a good sales process:
Communication
Personality types
Sales techniques
Negotiating
Data-driven sales
Social selling
Cultural understanding and identity
Cultural intelligence in sales work
Sales planning
Online resources for students to complement the book are available at the
website: salgogkommunikation.hansreiüel.dk. Here you will find links to
more in-depth material, in the form of videos and additional reading and
all of the figures and models used in the book.
Communication — Personal, Social
The main target group for
consists of students at Danish business academies and
the book has been adapted to suit the curriculum of the AP degree in
Marketing Management.
METTE RISGAARD OLSEN
has an MSc in International Business
Administration and Modern Languages
from the Aarhus School of Business.
She has been teaching sales and
international marketing on both the
Marketing Management programme
and the bachelor programme in
International Sales and Marketing at
Business Academy Aarhus since 2006.
Mette is also affiliated to the Research
and Innovation Department at the
Academy.
LOUISE GRUE BENNIKE
has an MA from Aalborg University.
She has been teaching sales. inter-
national marketing and marketing
communication on the Marketing
Management programme at Business
Academy Aarhus since 2012.
9 788741 269962
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